John Rattray

741 NE Skidmore Street, Portland, OR 97211
Phone: (760) 224 6974
E-mail: jrarattray@hotmail.com
Website: The Predatory Bird

SOCIAL

OBJECTIVE

To continue to grow and enhance the art, sport & culture of skateboarding.

EDUCATION

SKILLS

Organization • Strong interpersonal skills • Team player • Effective communicator • Broad interests • Enthusiastic learner • Clear writer • Final Cut Pro • Adobe Photoshop and Illustrator • Excel • Social media

EXPERIENCE

Team Manager & Marketing Assistant for New Balance Numeric

Black Box Distribution, Carlsbad, CA
Jan 2013 - Present

Responsibilities:

Team management:

Research and reserve accommodation and travel • Track expenses and work within budget • Work with production and shipping department in ordering all team footwear and apparel as needed • Effectively communicate brand needs to team • Maintain team morale and satisfy team needs.

Marketing:

Work with video and marketing managers to conceive and execute all print, video and online visual branding campaigns • Communicate with rider's sponsors to coordinate social media promotions • Write all team biographical copy for website • Work with magazine staff to compile photographic material for use across social media platforms.

Notable achievements:

Conceived, filmed and edited behind the scenes action documentary Tetherball • Provided title, concepts and logistical support for brand launch video: A Place in the Sun • Wrote brand's inaugural editorial print article for The Skateboard Mag

Professional Sportsperson

Black Box Distribution, Carlsbad, CA
2001 - 2013

Responsibilities:

Work with in-house and freelance camera operators to compile high-quality video clips for use in globally distributed brand promotional video features • Provide concepts and work with art department to effectively execute graphics for a multitude of signature hard and soft goods • Work with freelance and staff photographers on print features in key industry publications.

Notable achievements:

Worked with Jamie Thomas for 12 years • Provided title for Zero's 6th promotional video Strange World • Worked with art and marketing departments to coordinate éSXZero cross-promotional campaign • Produced video marketing material for éSXZero cross-promotional deck Darklander • Engineered and effectuated online contest • Toured extensively in the United States and the rest of the world • Driven minivans all night • Rehabilitated reconstructive knee surgery

Owner/Director/Manager The Predatory Bird

Nov 2010 - Present

Backstory and responsibilities:

Conceived and continue to maintain a niche, skate-centric, semi-biographical, degenerate-bird-themed blog-brand • Regularly produce written, video and photo content • Directed logo design • Manage social-media marketing campaigns • Manage cash-flow of production budget • Manage online store • Public relations • Curate content • Direct content production.

Notable achievements:

Conceived, shot and edited Following Joe, a short skate concept piece which received Vimeo Staff Picks status and currently has ≈200K views • Designed, executed and built online audience via cross-promotional online contest with Loud Headphones • Developed, marketed, merchandised, sold, packaged and shipped a gull-inspired, high-end craft skateboard deck as well as various printed soft-goods • Developed a comic column in Thrasher with strong Predatory Bird brand allusions • Provided title and underpinning concept for Saatchi and Saatchi New Director's Showcase short-listed Peter Brings the Shadow to Life by Predatory Bird contributor, Joe Pease.

Contributing Writer

High Speed Productions

Responsibilities:

Devise questions, conduct, transcribe and edit interviews with top pro and am athletes • Provide editorial copy - both print and online - for tour, upfront and feature articles within strict deadline

Notable achievements:

Developed, wrote and edited a year long tragic-comic tale of loss, grief and recovery titled The Predatory Bird. This episodic tale arose as a direct result of social media interactivity and effective online presence and was consequently illustrated by prolific British comic artist, Jon Horner.

FURTHER EXPERIENCE

Professional Sportsperson
Sole Technologies
Sep 2008 - Dec 2011

Professional Sportsperson
Elwood Clothing
2008 - 2011

Contributing Writer/Narrator
Fuel TV
2008 - 2009

Professional Sportsperson
CBSI Inc.
Jun 2004 - Sep 2008

Contributing Writer
Transworld Media, Color Magazine, The Skateboard Mag, Skateboarder.
2001 - Present

Professional Sportsperson
Savier Inc
2001 - 2004